Laura WilesThe CMA has published guidance on provisions in the Digital Markets, Competition and Consumers Act 2024 (DMCC) designed to protect consumers from unfair trading.
The provisions replace and update the existing Consumer Protection from Unfair Trading Regulations 2008, and apply to commercial practices which occur from 6 April 2025.
The DMCC provisions largely maintain the requirements and prohibitions applicable to traders under previous regulation, but also introduce new and more detailed prohibitions of practices relating to fake customer reviews and ‘drip pricing’.