A new website urges consumers to think about investing for the first time. Backed my numerous financial institutions, including banks, wealth and investment managers, investment firms and insurers, and supported by the Government, the FCA and Money Helper, it encourages consumers to consider what they should be doing with their money. It provides information by way of short videos, guides and checklists, with details of the products and services offered by the partner firms, and how to contact them.
The Investment Association, backing the campaign, comments that it will be led by Savvy the Squirrel, who has already taken the next step. Over the coming months, consumers will see promotions across all media.