FCA bans motor finance ads

FCA has banned a range of adverts for motor finance issued by Rix Motor Company Limited.  The ads, variously:

  • did not include representative examples of the costs of credit, or included them in a way that made them unlikely to be seen;
  • did not make clear whether consumers would be dealing with the firms in its capacity as a broker or a lender; and
  • did not specify the name of the firm as it appeared on the FS Register.

FCA had previously identified similar failings in different advertisements.

Emma Radmore