ABI and Fairer Finance announce “guide to clear communications”

ABI has worked with Fairer Finance to produce a guide to clear communications covering all aspects of how insurers communicate with their customers. Key recommendations include:

• sentences should be under 29 words;
• generally, no page should contain more than 400 words;
• at least 3 colours should be used;
• using headings that would answer likely lines of enquiry;
• minimum sizes for font size and line spacing; and
• minimal jargon.